Social media guidelines

About Us

Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use.

For more information, visit: www.fda.gov/tobacco

Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign.

Social Media Guidelines

"The Real Cost" social media platforms are monitored seven days a week from 9 a.m. – 9 p.m. ET. We will respond to your questions, comments, and concerns as quickly as possible. Requests made through "The Real Cost" social media platforms will not be forwarded or addressed and will be deleted. Requests may be submitted to AskCTP@fda.hhs.gov.

Commenting Guidelines

Visitors who interact with "The Real Cost" campaign on social media platforms, such as Facebook, Instagram, and other social media accounts, agree to adhere to the terms and rules, as instituted by the U.S. Food and Drug Administration (FDA). Please find the FDA comment policy HERE