About us

Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use. 

For more information, visit: www.fda.gov/tobacco

Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign.

Get Help

If you want to quit smoking cigarettes, using dip, or vaping, you can get free help without giving anyone your personal information.

If you or someone you know is experiencing thoughts of self-harm or suicide, please seek immediate help. Call 1-800-273-TALK (8255) to reach the free, 24-hour Suicide Prevention Lifeline, or dial 911. The Substance Abuse and Mental Health Services Administration, a part of the U.S. Department of Health and Human Services, runs the National Suicide Prevention Lifeline: http://www.suicidepreventionlifeline.org. (Para obtener asistencia en español durante las 24 horas, llame al 1-888-628-9454.)