About us

Giving you the most accurate, up-to-date information about the harmful effects of tobacco use, so you know the real cost of smoking, vaping, and other tobacco use. 

For more information, visit: www.fda.gov/tobacco

Please contact TheRealCost@fda.hhs.gov if you have any questions about “The Real Cost” campaign.

Get Help

If you want to quit smoking cigarettes, using dip, or vaping, you can get free help without giving anyone your personal information.

If you or someone you know is struggling or in a crisis, help is available.

La Línea 988 de Prevención del Suicidio y Crisis también tiene recursos disponibles en español: https://988lifeline.org/es/home/. Para obtener asistencia en español las 24 horas del día, llame al 988.