> Magic Escalation Maze

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VOICEOVER: A teenage girl is sitting in her room at her desk doing homework. The camera slowly zooms towards her as we see what looks like veins protruding out of her face, moving and lingering near the surface of her skin. Quick cut into her body to see the inside of her lungs. There are creatures floating around and landing in her lungs.
SCRIPT: There is an epidemic spreading. It can expose your lungs to acrolein, which can cause irreversible damage. It’s not a parasite. Not a virus. It’s vaping.
The creatures have now filled the screen and transitioned into a yellow-liquid space where there are millions of them. The camera quickly zooms out to reveal the yellow liquid is actually vape juice in a vape pod. The pod then gets picked up by the teenager and clicked into her vape.
She takes a hit of the vape as we see something moving and lingering just under her skin again, which we can now understand are the chemicals of vaping going into her body.
We see the creatures in the yellow liquid take over the screen, followed by a black screen with The Real Cost logo appearing and the URL: WhatsInAVape.com.
Vaping is an epidemic spreading amongst teenagers. It can expose your lungs to acrolein, which can cause irreversible damage.
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