What Counts As Tobacco?

There's no safe tobacco, but what counts as tobacco? (slideshow featuring types of tobacco including Dip, Cigarette, Roll-Your-Own, and Hookah (Waterpipe)
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Cigarette
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Dip
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Hookah (Waterpipe)
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Cigar/Cigarillo
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E-cig
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And More
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Brain Escape

The Game Billboard screen loads the game and displays the text

“Brain Escape Addiction from smoking is hard to escape.”

 

This game is called Brain Escape. The objective is to see if you can steer the brain away from nicotine, the highly addictive chemical in cigarettes. A play button is displayed [PLAY]. Press tab to reach the play button, then press space bar or enter to press the play button. In Windows you’ll have to hold the shift key to start and play the game.

 

After pressing play, the Game Instructions screen displays the text “Brain Escape Tap to steer the brain away from nicotine, the highly addictive chemical in cigarettes.”

 

Here’s how to play the game: Nicotine forms the right and left border and extends into the play area. The brain moves left and right in the play area. Your objective is to keep the brain from hitting the bordering nicotine. Change the direction of the brain’s movement by using the enter key or space bar. A start button is displayed [START]. Press tab to reach the start button, then press space bar or enter to press the start button.

 

After pressing start, the Game Play screen displays the text “Start tapping”. Press enter or space bar to begin playing the game. In Windows you’ll have to hold the shift key to play the game.

 

When the brain approaches nicotine, you will hear a strumming sound, signifying you should change direction. The strumming sounds will become more frequent the closer the brain gets to nicotine.

 

If the brain hits nicotine, you will hear a booming sound, and the brain will begin to move faster, increasing the difficulty of the game. If the brain hits nicotine three times, the game is over and you will be taken to the End of Game screen.

 

The End of Game screen displays the text “Game over When you smoke cigarettes, nicotine gets to your brain. Once it’s there, it can make you crave more and more nicotine.” A replay button is displayed [REPLAY]. Press tab to reach the replay button, then press space bar or enter to press the replay button.

 

When you hit the replay button, you will be brought back to the Game Instructions screen.

 

Here’s an overview of what each key does:

Tab Key – Cycles through selectable user controls.

 

Enter Key or Space Bar – Controls movement of the brain as a substitute for clicking or tapping.

 

Escape Key – Ends the game and loads the End of Game screen.

Wolf Bike Fail

Smoking as a teen can permanently stunt your lungs and may affect your stamina

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> Hydrogen cyanide

Image of insect eating insecticide soup

HYDROGEN CYANIDE: Found in insecticide and cigarette smoke 

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> Brain Change

Image of brain hooked up to wires

Nicotine changes the way your brain works

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Hacked

People using screen readers may not be able to fully view information in this file.

We see a teen skateboarding, another bowling, and another at a diner with friends. Every teen has a USB port where their mouth should be.

Another teen with a USB port for a  mouth walks out a door into a dark alley. She sticks a USB in her mouth and her eyes begin to glitch.

Male Voiceover: Nicotine can reprogram your brain…

Her friend beckons to her from the door, signaling for her to come back inside.

Male Voiceover: …until all you think about is your next cigarette.

The teen drops the USB to the ground and steps on it. When she lifts her foot up, we see the USB is actually a cigarette.

Male Voiceover: Don’t get hacked.

Text is displayed: The Real Cost logo, TheRealCost.gov, FDA logo.

For any more help, please email tobaccocampaigns@fda.hhs.gov.

You light up and begin smoking a cigarette. Ten seconds later, nicotine reaches your brain. Before you know it, the reprogramming begins and all you can think about is lighting up again.

Find out what happens when your brain gets hacked.

Don't get hacked by cigarettes

Addiction, health effects of smoking quiz

Congrats - Quiz

CONGRATS!

You've completed all the quiz questions.

How'd you do? If you're trying to make up your mind about tobacco, it's good to know the facts.

Share

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Addiction Can Make You Feel Trapped

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> tobacco basics

Tooth Takedown

A shooter game follows this text and is hidden due to inaccessibility to assistive technology.

The message of the game is that playing with cigarettes harms your teeth. Smoking can cause serious gum disease that makes you more likely to lose teeth. Go to the following link to find out what else can happen

> Alien Loves Chasing Smokers

Alien: I love abducting smokers…because they’re easy to catch
Alien: I love abducting smokers…because they’re easy to catch
blank

Smoking as a teen can permanently stunt your lungs and may slow you down

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Straw City

People using screen readers may not be able to fully view information in this file.

The big bad wolf walks around a town with buildings made of straw. Scared pigs scream and run away as he passes. The wolf approaches a dress shop as a pig trying on her wedding dress shrieks in fear. The wolf huffs and puffs but cannot blow the building down.

Female Voiceover: Smoking as a teen can permanently stunt your lungs, taking the air out of even the biggest and baddest.

The wolf gives up disappointedly and pulls out a pack of cigarettes. The wolf has lost all power and the pigs are no longer afraid of him.

Text is displayed: The Real Cost logo, TheRealCost.gov, FDA logo.

For any more help, please email tobaccocampaigns@fda.hhs.gov.

Once upon a time, there was a Big Bad Wolf––but he smoked as a teen, stunting his lungs and ruining his perfect fairy-tale ending.

Check out how smoking affects your potential.

Cigarettes change the story

> Effects

> Nicotine is highly addictive

GIF of teen with spinning eyes

Nicotine is highly addictive

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What Can Smoking Take Away?

What can smoking take away? (Slideshow featuring fresh breath, white smile, healthy lungs, strong immune system, years off your life)
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fresh breath
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white smile
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healthy lungs
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strong immune system
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years off your life
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> Taking Control

> #7000Chemicals

Image of test tube with the coloring of a cigarette

Cigarette smoke is a toxic mix of over #7000chemicals

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> Dangerous Chemicals In All Tobacco Products

All tobacco products contain dangerous chemicals. Not just cigarettes
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#7000Chemicals

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0003, 0007, 0045, 0046, 0047, 0049, 0101, 0103

Addiction Can Make You Feel Trapped

  • Cohen S, Lichtenstein E. Perceived stress, quitting, and smoking relapse. Journal of Health Psychology. 1990; 9(4):466-78.

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0014, 0016, 0097

Alien Loves Chasing Smokers

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: Preventing Tobacco Use among Youth and Young Adults. We Can Make the Next Generation Tobacco-Free (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012.

    0026, 0072

Brain Change

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0014, 0016, 0097

Brain Escape

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0014, 0016, 0097

Dangerous Chemicals In All Tobacco Products

  • Food and Drug Administration (FDA). Harmful and potentially harmful constituents in tobacco products and tobacco smoke: established list. Silver Spring, MD: Federal Register; 2012. 77(64). http://www.fda.gov/downloads/TobaccoProducts/GuidanceComplianceRegulatoryIInformation/UCM297981.pdf. Accessed August 18, 2014.

    0031, 0281, 0282
  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: Nicotine Addiction. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 1988. 

    0031
  • U.S. Department of Health and Human Services (USDHHS). How Tobacco Smoke Causes Disease. The Biology and Behavioral Basis for Smoking-Attributable Disease (Executive Summary). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010. 

    0031
  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking - 50 Years of Progress. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014. 

    0031, 0005, 0006, 0054

Hydrogen cyanide

  • Agency for Toxic Substances and Disease Registry (ATSDR). Toxicological Profile for Cyanide (Update). Atlanta, GA: U.S. Department of Health and Human Services, Public Health Service; 2006.

    0207
  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Involuntary Exposure to Tobacco Smoke: A Report of the Surgeon General. Secondhand Smoke: What It Means To You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2006.

    0043, 0207, 0104, 0208, 0210

Nicotine is highly addictive

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0013, 0017, 0093, 0012

QUIZ: 3 out of 4 teen cigarette smokers - who think they will quit - keep smoking into adulthood

  • U.S. Department of Health and Human Services (USDHHS). Preventing Tobacco Use Among Youth and Young Adults (Fact Sheet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012.

    0015

QUIZ: If you smoke cigarettes, your lungs may never reach their potential size or perform at full capacity

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: Preventing Tobacco Use among Youth and Young Adults. We Can Make the Next Generation Tobacco-Free (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012.

    0020, 0026, 0010, 0075

QUIZ: More than 1,300 people in the U.S. die every day from smoking-related causes

  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking - 50 Years of Progress. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014. 

    0031, 0005, 0006, 0054

What Can Smoking Take Away?

  • Jha P, Ramasundarahettige C, Landsman V, et al. 21st Century hazards of smoking and benefits of cessation in the United States. New England Journal of Medicine. 2013; 368(4):341–350.

    0003
  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2004.

    0073, 0068
  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: Preventing Tobacco Use among Youth and Young Adults. We Can Make the Next Generation Tobacco-Free (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012.

    0020, 0026, 0010, 0075
  • U.S. Department of Health and Human Services (USDHHS). Let’s Make the Next Generation Tobacco-Free: Your Guide to the 50th Anniversary Surgeon General’s Report on Smoking and Health (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014.

    0082
  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: 50 Years of Progress. A Report of the Surgeon General (Fact Sheet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014.

    0073
  • Watts A, Addy M. Tooth discolouration and staining: a review of the literature. British Dental Journal. 2001; 190(6):309-316.

    0070

What Counts As Tobacco?

  • Food and Drug Administration (FDA). Harmful and potentially harmful constituents in tobacco products and tobacco smoke: established list. Silver Spring, MD: Federal Register; 2012. 77(64). http://www.fda.gov/downloads/TobaccoProducts/GuidanceComplianceRegulatoryIInformation/UCM297981.pdf. Accessed August 18, 2014.

    0031, 0281, 0282
  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: Nicotine Addiction. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 1988. 

    0031
  • U.S. Department of Health and Human Services (USDHHS). How Tobacco Smoke Causes Disease. The Biology and Behavioral Basis for Smoking-Attributable Disease (Executive Summary). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010. 

    0031
  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking - 50 Years of Progress. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014. 

    0031, 0005, 0006, 0054

Wolf Bike Fail

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: Preventing Tobacco Use among Youth and Young Adults. We Can Make the Next Generation Tobacco-Free (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012.

    0026, 0072