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People using screen readers may not be able to fully view information in this file. Video description: Open on a high school science classroom. Students are at their desks while the teacher lectures from the front about a science experienment. He takes a fluid sample from the creature in the experiment. Teacher: What are we looking at? Formaldehyde, chromium, nitrobenzene—this actually has over 7,000 chemicals. Don’t get me started on what they do to you. The teacher turns around to examine the sample. Behind his back, the creature starts to get loose. A student raises her hand and tries to get the teacher’s attention. Teacher: Prematurely wrinkled skin, stunted lung growth. Student: Mr. Essler? Teacher: Tooth loss, cancer. Student: Mr. Essler! Teacher: Hang on. The creature frees itself, stands up on the table, and shrieks. Teacher: Oh. The teacher backs away. The creature leaps off the table and the class erupts into mayhem—stools are pushed over, beakers fall to the ground and students jump onto their desks and scream. We cut to the hallway. Students are running out of the room. We cut back to the classroom. The teacher and a student get a closer look at the creature as it crawls into a pack of cigarettes. Male voiceover: If cigarettes looked as dangerous as they are, you’d run like hell. Find out the real cost of tobacco. Text is displayed: The Real Cost logo, Instagram.com/TheRealCost, FDA logo. For any more help, please email firstname.lastname@example.org.
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Any way you slice it, smoking is dangerous stuff. From the toxic mix of chemicals in every puff of cigarette smoke to the harm it causes your body, a closer look will leave you wanting to #RunLikeHell.