Videos

Think you know what cigarettes or dip cost? No matter what, experimenting with cigarettes or dip comes at a cost that is more than just financial. Watch these videos to see what we mean.

  • The Real Cost

    Hacked

    You light up and begin smoking a cigarette. Ten seconds later, nicotine reaches your brain. Before you know it, the reprogramming begins and all you can think about is lighting up again.

    Find out what happens when your brain gets hacked.

    People using screen readers may not be able to fully view information in this file.

    We see a teen skateboarding, another bowling, and another at a diner with friends. Every teen has a USB port where their mouth should be.

    Another teen with a USB port for a  mouth walks out a door into a dark alley. She sticks a USB in her mouth and her eyes begin to glitch.

    Male Voiceover: Nicotine can reprogram your brain…

    Her friend beckons to her from the door, signaling for her to come back inside.

    Male Voiceover: …until all you think about is your next cigarette.

    The teen drops the USB to the ground and steps on it. When she lifts her foot up, we see the USB is actually a cigarette.

    Male Voiceover: Don’t get hacked.

    Text is displayed: The Real Cost logo, TheRealCost.gov, FDA logo.

    For any more help, please email tobaccocampaigns@fda.hhs.gov.

  • The Real Cost

    Straw City

    Once upon a time, there was a Big Bad Wolf––but he smoked as a teen, stunting his lungs and ruining his perfect fairy-tale ending.

    Check out how smoking affects your potential.

    People using screen readers may not be able to fully view information in this file.

    The big bad wolf walks around a town with buildings made of straw. Scared pigs scream and run away as he passes. The wolf approaches a dress shop as a pig trying on her wedding dress shrieks in fear. The wolf huffs and puffs but cannot blow the building down.

    Female Voiceover: Smoking as a teen can permanently stunt your lungs, taking the air out of even the biggest and baddest.

    The wolf gives up disappointedly and pulls out a pack of cigarettes. The wolf has lost all power and the pigs are no longer afraid of him.

    Text is displayed: The Real Cost logo, TheRealCost.gov, FDA logo.

    For any more help, please email tobaccocampaigns@fda.hhs.gov.

  • What’s so bad about dip? Mouth Cancer, tooth loss, brown teeth & gum disease. (The Real Cost

    Face of Dip

    Chances are the last things on your mind are mouth cancer and facial disfigurement. It’s hard to believe it could all start with a can of dip.

    Find out how dip is harmful to your health.

    People using screen readers may not be able to fully view information in this file. Video description: A young man looks at his cancer-disfigured mouth in the mirror. Voiceover: When you see yourself like that, it’s hard to believe that it all began with a can of dip. But then you start to look back. Video description: Cut to boy in the past. He looks younger and pulls a tooth out of his mouth. Voiceover: When your teeth started getting loose. Video description: He looks younger. He touches his jaw and gives a grimace of pain. Voiceover: When you ignored the signs. Video description: He looks even younger. He sees white patches in his mouth in the mirror. Voiceover:  When you thought white patches were no big deal.

    Video description: Now he looks much younger. He checks himself in the mirror. A can of dip sits on top of the sink. Voiceover: When you believed a can of dip could do no harm. Video description: His face turns again into the young man with the mouth disfigured. Voiceover: Dip can cause mouth cancer. Voiceover: Smokeless doesn’t mean harmless. Text is displayed: The Real Cost logo, Smokeless doesn’t mean harmless, FDA logo. For any more help, please email tobaccocampaigns@fda.hhs.gov.

  • The Real Cost

    Science Class

    Any way you slice it, smoking is dangerous stuff. From the toxic mix of chemicals in every puff of cigarette smoke to the harm it causes your body, a closer look will leave you wanting to #RunLikeHell.

    Find out why cigarettes are dangerous.

    Dialog box contains Youtube Video. Before video is played the Escape key will also close the dialog. People using screen readers may not be able to fully view information in this file.

    People using screen readers may not be able to fully view information in this file. Video description: Open on a high school science classroom. Students are at their desks while the teacher lectures from the front about a science experienment. He takes a fluid sample from the creature in the experiment. Teacher: What are we looking at? Formaldehyde, chromium, nitrobenzene—this actually has over 7,000 chemicals. Don’t get me started on what they do to you. The teacher turns around to examine the sample. Behind his back, the creature starts to get loose. A student raises her hand and tries to get the teacher’s attention. Teacher: Prematurely wrinkled skin, stunted lung growth. Student: Mr. Essler? Teacher: Tooth loss, cancer. Student: Mr. Essler! Teacher: Hang on. The creature frees itself, stands up on the table, and shrieks. Teacher: Oh. The teacher backs away. The creature leaps off the table and the class erupts into mayhem—stools are pushed over, beakers fall to the ground and students jump onto their desks and scream. We cut to the hallway. Students are running out of the room. We cut back to the classroom. The teacher and a student get a closer look at the creature as it crawls into a pack of cigarettes. Male voiceover: If cigarettes looked as dangerous as they are, you’d run like hell. Find out the real cost of tobacco. Text is displayed: The Real Cost logo, Instagram.com/TheRealCost, FDA logo. For any more help, please email tobaccocampaigns@fda.hhs.gov.

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  •  The Real Cost

    Dance

    Cigarettes are a lot like bullies. They can boss you around, take you away from the fun, and even ruin your big night. Smoke just a few and they could start telling you what to do.

    Learn more about smoking and nicotine addiction.

    People using screen readers may not be able to fully view this information. Video description: A tiny bully is bullying a teenager while he’s taking pictures with his date at prom. Bully: Hey, handsome. Remember me? Cheeeese! You and me, outside, right now. Let’s hit it! Bully drags teen away from his prom date. Cut to later: teen and his date are dancing. Bully: Hey, Romeo! Time to cha cha cha outside, champ. Let’s go! Move it! Come on, twinkle toes. Don’t forget who your real date is. Bully pushes teen off the dance floor. Male voiceover: Cigarettes are bullies. Don’t let tobacco control you. Text is displayed: The Real Cost logo, #CigarettesAreBullies, FDA logo. For any more help, please email tobaccocampaigns@fda.hhs.gov.

  • The Real Cost

    Jeans

    A can of dip can leave a mark on your jeans, but dip can also leave a more disfiguring mark on your face, in the form of mouth cancer.

    Learn about how dip is harmful to your health.

    People using screen readers may not be able to fully view information in this file. Video description: A pair of worn jeans is hanging over a chair in a teenage boy’s bedroom. Cut to height measure chart on the wall and medals on a desk. Baseball game is playing on TV. Cut to worn jeans hanging over a chair. Camera creeps to the ring on jeans back pocket left by a can of dip. Voiceover: Dip doesn’t just leave a mark on your jeans.

    Video description: Circle on pocket turns into scar on the face of a man. Cut to man’s face disfigured by cancer. Voiceover: Dip can cause mouth cancer. Text is displayed: Gruen VonBehrens started dipping at age 13.

    He was diagnosed with mouth cancer at age 17. He died at 38. Voiceover: Smokeless doesn’t mean harmless. Text is displayed: The Real Cost logo, Smokeless doesn’t mean harmless, FDA logo. For any more help, please email tobaccocampaigns@fda.hhs.gov.

  • The Real Cost

    Your Teeth

    The real cost of smoking goes deeper than your pockets—it can literally come out of your mouth. Are you willing to sacrifice your teeth for a smoke?

    See the health costs of smoking cigarettes.

  •  The Real Cost

    Stay in Control

    This is a time when you’re gaining control of your life and finally making your own decisions. Do you really want to give up your newfound freedom to smoking? Symptoms of addiction can start after just a few cigarettes for some teens.

    Learn more about how to stay in charge of your own life.

  • The Real Cost

    Pounds

    Dip contains up to 30 cancer-causing chemicals. If you start dipping as a teenager, in 10 years you will have dipped about as much tobacco as your entire body weight. That’s a pile of things to think about.

    Learn about the harmful chemicals that can be found in dip.

    People using screen readers may not be able to fully view information in this file. Video description: A boy is standing on a field. He opens a can of dip and pours dip on a wheelbarrow.  Voiceover: If you start dipping when you are a teenager . . . Video description: He opens more cans and dumps more dip on the wheelbarrow. Voiceover: . . . In 10 years, you will have dipped about as much tobacco as your entire body weight. Video description: A pile of dip begins to grow. Voiceover:  If you don’t think that can hurt you. Just think, dip contains up to 30 cancer-causing chemicals. Video description: The boy looks into camera. Voiceover: Dip can cause mouth cancer. Video description: He dumps the pile of dip.

    Voiceover: Smokeless doesn’t mean harmless. Text is displayed: The Real Cost logo, Smokeless doesn’t mean harmless, FDA logo. For any more help, please email tobaccocampaigns@fda.hhs.gov.

  • The Real Cost

    Your Skin

    The real cost of smoking goes way past just buying cigarettes. Smokers pay a serious price with premature facial aging and wrinkles. Are you willing to sacrifice your skin for a smoke?

    Learn more about the effects of smoking cigarettes.

  • The Real Cost

    Football Practice

    Dip can take control and take your head out of the game.

    See how dip can make you lose control.

    People using screen readers may not be able to fully view information in this file. Video description: A teenage boy football player walks toward the bleachers. A monster hits the boy then drags him to the ground.

    Voiceover: Once you start to dip . . . it’s easy to lose control . . . Video description: The monster throws boy into the air and against the bleachers.

    Voiceover: . . . because dip makes you want more and more. Until the only choice you have . . . is to feed the monster. Again . . . and again. Taking more of your freedom away. Every day. Video description: The monster stuffs the boy’s mouth with dip.  Voiceover: Don’t let dip own you. Smokeless doesn’t mean harmless. Text is displayed: The Real Cost logo, Smokeless doesn’t mean harmless, FDA logo. For any more help, please email tobaccocampaigns@fda.hhs.gov.

  • Movie Date

    Once dip takes control, it doesn’t care what you might be missing out on.

    Learn how dip can make you lose control.

    People using screen readers may not be able to fully view information in this file. Video description: A teenage couple sits side by side in the cinema. A monster’s tentacles grab the boy’s leg. Voiceover: Once you start to dip . . . be prepared to get hooked. Video description: The boy drops the popcorn bucket. The monster clenches the boy. The boy tries to escape. Voiceover: It doesn’t matter where you are . . . The monster doesn’t care what you end up missing. Video description: The monster stuffs the boy’s mouth with dip. His date gets upset. Voiceover: Don’t let dip own you. Smokeless doesn’t mean harmless. Text is displayed: The Real Cost logo, Smokeless doesn’t mean harmless, FDA logo. For any more help, please email tobaccocampaigns@fda.hhs.gov.

Dance

  • Doubeni CA, Reed G, DiFranza JR. Early course of nicotine dependence in adolescent smokers. Pediatrics. 2010;125(6):1127-1133.

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  • Ursprung WW, DiFranza JR. The loss of autonomy over smoking in relation to lifetime cigarette consumption. Addictive Behaviors. 2010;35(1):14-18.

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Face of Dip

  • International Agency for Research on Cancer (IARC). Smokeless Tobacco and Some Tobacco-Specific N-Nitrosamines. Lyon, France. World Health Organization, International Agency for Research on Cancer; 2007.

  • Secretan B, Straif K, Baan R, et al. A review of human carcinogens—Part E: tobacco, areca nut, alcohol, coal smoke, and salted fish. The Lancet Oncology. 2009; 10(11): 1033-1034.

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  • U.S. Department of Health and Human Services (USDHHS). Preventing Tobacco Use among Youth and Young Adults: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012.

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Football Practice

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

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Hacked

  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2004.

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

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Jeans

  • Secretan B, Straif K, Baan R, et al. A review of human carcinogens—Part E: tobacco, areca nut, alcohol, coal smoke, and salted fish. The Lancet Oncology. 2009; 10(11): 1033-1034.

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Pounds

Science Class

  • Hecht SS. Research opportunities related to establishing standards for tobacco products under the Family Smoking Prevention and Tobacco Control Act. Nicotine & Tobacco Research. 2012; 14(1):18-28.

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  • Hoffmann D, Hoffmann I, El Bayoumy K. The less harmful cigarette: a controversial issue. A tribute to Ernst L. Wynder. Chemical Research in Toxicology. 2001; 14:767-790.

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  • International Agency for Research on Cancer (IARC). Tobacco smoke and involuntary smoking. In: IARC Monographs on the Evaluation of Carcinogenic Risks to Humans. Vol. 83. Lyon, France: International Agency for Research on Cancer; 2004.

    0045
  • International Agency for Research on Cancer (IARC). Some non-heterocyclic polycyclic aromatic hydrocarbons and some related exposures. In: IARC Monographs on the Evaluation of Carcinogenic Risks to Humans. Vol. 92. Lyon, France: International Agency for Research on Cancer; 2010.

    0045
  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

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  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease (Fact Sheet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010. 

    0042, 0027, 0071, 0265

Stay in Control

  • Doubeni CA, Reed G, DiFranza JR. Early course of nicotine dependence in adolescent smokers. Pediatrics. 2010;125(6):1127-1133.

    0011, 0050
  • Ursprung WW, DiFranza JR. The loss of autonomy over smoking in relation to lifetime cigarette consumption. Addictive Behaviors. 2010;35(1):14-18.

    0011, 0050

Straw City

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: Preventing Tobacco Use among Youth and Young Adults. We Can Make the Next Generation Tobacco-Free (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012.

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Video Page Intro

  • Doubeni CA, Reed G, DiFranza JR. Early course of nicotine dependence in adolescent smokers. Pediatrics. 2010;125(6):1127-1133.

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  • Food and Drug Administration (FDA). Harmful and potentially harmful constituents in tobacco products and tobacco smoke: established list. Federal Register. 2012; 77(64): 20034-20037.

  • Ursprung WW, DiFranza JR. The loss of autonomy over smoking in relation to lifetime cigarette consumption. Addictive Behaviors. 2010;35(1):14-18.

    0011, 0050
  • U.S. Department of Health and Human Services (USDHHS). How Tobacco Smoke Causes Disease. The Biology and Behavioral Basis for Smoking-Attributable Disease (Executive Summary). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010. 

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  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: Nicotine Addiction. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 1988. 

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  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking - 50 Years of Progress. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2014. 

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Your Skin

  • Just M, Ribera M, Monsó E, Lorenzo JC, Ferrándiz C. Effect of smoking on skin elastic fibres: morphometric and immunohistochemical analysis. British Journal of Dermatology. 2007;156(1):85-91. 

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  • Ortiz A, Grando SA. Smoking and the skin. International Journal of Dermatology. 2012; 51:250–262.

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  • Urbánska M, Ratajczak L, Witkowska-Nagiewicz. Analysis of knowledge about tobacco smoking influence on skin condition. Przeglad Lekarski. 2012; 69(10):1055-1059.

    0028

Your Teeth

  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2004.

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  • Watts A, Addy M. Tooth discolouration and staining: a review of the literature. British Dental Journal. 2001; 190(6):309-316.

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