LINK IS COPIED TO CLIPBOARD

> Brain Cube

Nicotine can change your brain. Avoid tobacco so you don't lose control.
Nicotine can change your brain. Avoid tobacco so you don't lose control.
blank
LINK IS COPIED TO CLIPBOARD

Brain Escape

The Game Billboard screen loads the game and displays the text

“Brain Escape Addiction from smoking is hard to escape.”

 

This game is called Brain Escape. The objective is to see if you can steer the brain away from nicotine, the highly addictive chemical in cigarettes. A play button is displayed [PLAY]. Press tab to reach the play button, then press space bar or enter to press the play button. In Windows you’ll have to hold the shift key to start and play the game.

 

After pressing play, the Game Instructions screen displays the text “Brain Escape Tap to steer the brain away from nicotine, the highly addictive chemical in cigarettes.”

 

Here’s how to play the game: Nicotine forms the right and left border and extends into the play area. The brain moves left and right in the play area. Your objective is to keep the brain from hitting the bordering nicotine. Change the direction of the brain’s movement by using the enter key or space bar. A start button is displayed [START]. Press tab to reach the start button, then press space bar or enter to press the start button.

 

After pressing start, the Game Play screen displays the text “Start tapping”. Press enter or space bar to begin playing the game. In Windows you’ll have to hold the shift key to play the game.

 

When the brain approaches nicotine, you will hear a strumming sound, signifying you should change direction. The strumming sounds will become more frequent the closer the brain gets to nicotine.

 

If the brain hits nicotine, you will hear a booming sound, and the brain will begin to move faster, increasing the difficulty of the game. If the brain hits nicotine three times, the game is over and you will be taken to the End of Game screen.

 

The End of Game screen displays the text “Game over When you smoke cigarettes, nicotine gets to your brain. Once it’s there, it can make you crave more and more nicotine.” A replay button is displayed [REPLAY]. Press tab to reach the replay button, then press space bar or enter to press the replay button.

 

When you hit the replay button, you will be brought back to the Game Instructions screen.

 

Here’s an overview of what each key does:

Tab Key – Cycles through selectable user controls.

 

Enter Key or Space Bar – Controls movement of the brain as a substitute for clicking or tapping.

 

Escape Key – Ends the game and loads the End of Game screen.

> Teens Vulnerable To Addiction

As a teen, your brain is still developing, making you more vulnerable to nicotine addiction
LINK IS COPIED TO CLIPBOARD

> Nicotine Reaches Brain Within 10 Seconds

GIF of crane-style arcade game. Crane picks up a brain in 10 seconds.

The nicotine in cigarette smoke reaches your brain within 10 seconds

LINK IS COPIED TO CLIPBOARD

> Nicotine Changes Your Brain

Nicotine changes your brain

Nicotine rewires your brain and creates cravings that can lead to addiction

LINK IS COPIED TO CLIPBOARD

The Clock Is Ticking

LINK IS COPIED TO CLIPBOARD

> Loading Bar

Reprogramming… Don’t get hacked. It only takes nicotine 10 seconds to reach your brain. (A teen whose brain is being reprogrammed)
LINK IS COPIED TO CLIPBOARD

> Homepage

Hacked

People using screen readers may not be able to fully view information in this file.

We see a teen skateboarding, another bowling, and another at a diner with friends. Every teen has a USB port where their mouth should be.

Another teen with a USB port for a  mouth walks out a door into a dark alley. She sticks a USB in her mouth and her eyes begin to glitch.

Male Voiceover: Nicotine can reprogram your brain…

Her friend beckons to her from the door, signaling for her to come back inside.

Male Voiceover: …until all you think about is your next cigarette.

The teen drops the USB to the ground and steps on it. When she lifts her foot up, we see the USB is actually a cigarette.

Male Voiceover: Don’t get hacked.

Text is displayed: The Real Cost logo, TheRealCost.gov, FDA logo.

For any more help, please email tobaccocampaigns@fda.hhs.gov.

You light up and begin smoking a cigarette. Ten seconds later, nicotine reaches your brain. Before you know it, the reprogramming begins and all you can think about is lighting up again.

Find out what happens when your brain gets hacked.

Don't get hacked by cigarettes

> Nicotine is highly addictive

GIF of teen with spinning eyes

Nicotine is highly addictive

LINK IS COPIED TO CLIPBOARD

> Nicotine cravings

GIF of wind-up toy with exposed brain walking back and forth

Even just a few cigarettes now and then can lead to nicotine cravings in some teens

LINK IS COPIED TO CLIPBOARD

Brain Cube

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0014, 0016, 0097

Brain Escape

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0014, 0016, 0097

Loading Bar

  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2004.

    U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0012

Nicotine Changes Your Brain

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0014, 0016, 0097

Nicotine cravings

  • Doubeni CA, Reed G, DiFranza JR. Early course of nicotine dependence in adolescent smokers. Pediatrics. 2010;125(6):1127-1133.

    0011, 0050
  • Ursprung WW, DiFranza JR. The loss of autonomy over smoking in relation to lifetime cigarette consumption. Addictive Behaviors. 2010;35(1):14-18.

    0011, 0050

Nicotine is highly addictive

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0013, 0017, 0093, 0012

Nicotine Reaches Brain Within 10 Seconds

  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2004.

    0012

Teens Vulnerable To Addiction

  • U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: Preventing Tobacco Use among Youth and Young Adults. We Can Make the Next Generation Tobacco-Free (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2012.

    0020, 0026, 0010, 0075

The Clock Is Ticking

  • U.S. Department of Health and Human Services (USDHHS). The Health Consequences of Smoking: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2004.

    U.S. Department of Health and Human Services (USDHHS). A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You (Consumer Booklet). Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; 2010.

    0012